Plain & Simple

Honestly Frank is all about simple, sustainable style for kids. We believe children’s clothing should be comfortable, practical and made to last without the faff. That means no sparkles, no fuss just soft, high-quality cotton garments with discreet branding and timeless appeal.

Our range includes everyday essentials like crew neck sweatshirts, hoodies, baseball caps and fun friendship bracelets, all designed for real life and real play. Each item is thoughtfully sourced to be planet-friendly, easy to wash and loved over and over again.

Based in Royal Wootton Bassett, Wiltshire, you’ll find us popping up at local Christmas markets and events throughout the year, as well as right here online.

Simple. Sustainable. Seriously comfy.

That’s Honestly Frank.

Collections

Why are we special?

We pride ourselves on providing the most planet-friendly products we can.

We love clothing that is sustainable, easy to care for, and beautifully soft to wear.

At Honestly Frank, we want children to feel good in their clothes — to move freely, play comfortably, and enjoy everyday adventures. And we want parents to feel good too, knowing these clothes are kinder to the planet.

Simple, sustainable, and made with care.

That’s Honestly Frank.